FocusGroupChina (FGC) is the most modern and advanced qualitative research
facility in China and is fully run and operated by DDMA.
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FGC is based in downtown Shanghai and the following features differentiate it
from the other qualitative market research facilities: (for full details please
go to Facilities)
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A spacious focus group room with wall to wall white boards, flat screen TVs and
full internet access.
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A spacious and comfortable client viewing room, equipped with the latest audio
systems ensures qualitative research can be concisely observed in comfort.
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A comfortable client lounge is located adjacent to the viewing room which
offers refreshments and also allows the observation of the focus group via a
large flat screen TV.
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A free of charge "Online Viewing"
system allows the clients to view the focus groups in real time anywhere in the
world via our designated secure web based focus group broadcasts. While viewing
online clients can freely choose the language of the audio either English,
Chinese or any other language required. Clients can also interact with the
research team which is based on site.
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FocusGroupChina is run by a very experienced team which has more than 10 years
experience in China working with the largest brand owners and research groups.
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